Vivek Oberoi’s 66-Carat Lab-Grown Diamond Offering Kicks Off Solitario’s BLING BETTER Tour

With the Ganesh Aarti, Vivek Oberoi marks the inauguration of Solitario’s ‘Bling Better’ India Tour

India, 9^th September: In a momentous event today, Bollywood actor and co-founder of Solitario Lab-Grown Diamonds, Vivek Oberoi, humbly presented a 66-carat tilak, complete with 68 lab-grown diamonds to Sri Dagadusheth Halwai Ganpati, the most revered Ganpati Mandal in Pune. This ceremonial offering, held during the Ganpati Aarti, commemorates the 133-year legacy of the Ganpati Mandal and marks the beginning of Solitario’s ‘Bling Better’ India Tour this September.

Vivek Oberoi, accompanied by Ricky Vasandani, CEO and Co-Founder of Solitario Lab-Grown Diamonds, sought Bappa’s blessings during the Aarti. Speaking on the occasion, Oberoi expressed his gratitude, saying, “We started with humble beginnings in Pune, and have now scaled to over 7 countries and 21 cities across the globe, which could not have been possible without Bappa’s grace. As Solitario continues on its path of growth, we seek Bappa’s blessings again to help us reach newer heights.”

Solitario Lab-Grown Diamonds which was one of the first jewellery brands from India to be featured on the Burj Khalifa in Dubai, has established itself as a leader in the eco-friendly, conflict-free diamond industry. With a strong presence across key Indian cities, including Pune, Goa, Mumbai, Lucknow, Chandigarh, Hyderabad, Bangalore, and Chennai, Solitario also boasts international stores in Spain, the Bahamas, Nigeria, Malaysia and Dubai.

As the Brand Ambassador and Co-Founder, Vivek Oberoi plays a pivotal role in the brand’s growth alongside Co-Founders Ricky Vasandani and Satish Daryanani. The ‘Bling Better’ tour will see Oberoi visiting Pune, Bangalore, Chennai, and Delhi, where he will oversee festive preparations, store efficiencies, and go-to-market strategies ahead of the upcoming season.

Speaking about the brand’s extensvie festive schedule, Ricky Vasandani added, “Solitario is committed to redefining how Indian customers experience diamonds. From our thoughtful designs and unmatched quality to our exceptional value offerings, we’ve crafted a unique identity that resonates with modern, eco-conscious consumers. Our lab-grown diamonds represent luxury that is both timeless and ethical, designed to be cherished for a lifetime. With Vivek visiting the stores during his tour, our zeal to continuously deliver unique offerings to our customers has been renewed.”

As part of the tour, Vivek Oberoi and Solitario will host a Diamond Party at Phoenix Marketcity, Bangalore, followed by a Diamonds and Denim Party at Phoenix Palladium in Chennai.